Outside advertising campaign aimed at highlighting the life successes of students who graduate from Aston University.

The brief set to us was to attract new enrolments for the University with an engaging and aspirational campaign.

The creative was themed on a gritty film noir style, showing the students as super-heroes. The finished work was pitched to photograph and use actual Aston University students, making them the ‘heroes’.

Two versions of creative were put forward, one following brand guidelines, the other pushing the rules and creating something more impactful, visually exciting and engaging.